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In the media.

Our communication strategy focuses on real stories from Soweto. Not campaigns, but engagement.

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In the news.

Screenshot artikel SportKnowHowXL

SportKnowHowXL

New foundation focuses on football in vulnerable communities in Malawi

February 12, 2026 · Emilie Maclaine Pont

Football is Life aims to make a sustainable local contribution to improving communities in Africa. Founders Paul van Zwam and Ivo Spanjersberg recently travelled to Malawi.

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What we share and why.

Consistently show what actually happens on the field and beyond.

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Young footballers

Six times a year we publish a short video featuring young footballers. They wear Football is Life shirts and are guided by well-trained coaches. Each video ends with: Football is Life, Pass it on!

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FC Soweto updates

Three to four times a year we provide a brief update on FC Soweto's progress. From groundwork to first training.

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People behind the project

In short videos we feature Crief, Isaac, Sam and Leo. They explain why empowerment is essential and how football helps reach young people.

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Monthly raffle

Every month we raffle a football shirt from a famous player to donors. For engagement and community building.

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Voor interviews, persverzoeken of samenwerkingen:

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